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Inspiration

Real Estate Math Breaking: Why7.5% Mortgage Rates Change Everything

Jon Brooks
Jon Brooks
Sep 30, 2026
6 min read
Watch · 7

As mortgage rates climb above 7.5%, the math of homeownership is breaking for buyers, investors, and the broader real estate ecosystem in ways not yet reflected in national headlines. The problem isn't simply that rates are higher—it's that the entire financial architecture supporting a four-decade bull market in real estate is collapsing simultaneously, and understanding what's actually happening on the ground requires looking past manipulated medians and soundbites to the raw mechanics of affordability.

Read · 9 sections

When Medians Lie: Why National Headlines Miss the Crisis

The national narrative around housing remains deceptively calm. Media outlets report that median home prices are up 2 to 3 percent, suggesting stability. This number is a trap. A median doesn't measure what's actually selling; it's a product-mix statistic. When fewer affordable homes sell and more luxury properties close, the median rises even as the market deteriorates. The real story isn't in the median—it's in what buyers can actually afford.

What's happening is a stratification: the top 20 percent of earners can still move, can still buy at record prices, can still access capital. The bottom 80 percent are increasingly frozen out. This isn't a slowdown. It's a bifurcation of the market into those who can play and those locked on the sidelines.

The 7.5% Mortgage Rate and What Comes Next

The 30-year mortgage rate just crossed 7.5 percent, with the 10-year Treasury yielding up 8.7 basis points in a single day. This isn't a Fed decision trickling down slowly—this is the bond market sending a message directly to Congress and the administration. The bond market is screaming, in effect: stop the reckless spending, let the market reset, or we will reset it for you.

A 1 percent increase in mortgage rates translates to roughly a 10 percent decrease in purchasing power. At 7.5 percent, a buyer can afford significantly less property than they could at 6.5 percent. And there's more pressure coming. By the end of 2026, mortgage rates could easily reach 8 percent. Some buyers, desperate to lock in whatever rate they can find, are shifting to variable-rate mortgages—a gamble that experts view as risky, but one born of desperation.

Why Real Estate Investors Are Backing Away

The crisis deepens when you understand cap rates—the annual return an investment property generates. Multifamily apartments and office buildings that once offered 3 to 4 or 5 percent cap rates looked attractive. Now, an investor can get that exact return from a risk-free 10-year Treasury backed by the U.S. government. Why manage tenants, deal with maintenance, navigate insurance and tax increases, and watch rents fall when you can collect an equivalent yield with zero operational headaches?

The answer is increasingly: they won't. Real estate investors make up roughly 30 percent of home purchases in markets like Florida, and they're beginning to step back. This is a tipping point. The math that made real estate investment compelling is inverting.

The systemic risk is staggering: roughly $1.2 trillion in commercial real estate debt has to be refinanced over the next two years. Assets purchased at 3 or 4 percent interest rates now must be rolled over at 6, 7, or 8 percent. The owners are severely underwater. Many will lose everything. The government itself faces the same squeeze—refinancing its debt at vastly higher rates, meaning more of the federal budget flows to interest payments rather than services.

The Luck You Mistook for Genius

For forty years, falling interest rates powered real estate appreciation. Anyone who bought a home in the past two decades—especially those who bought in 2020 during the Fed's massive monetary expansion—benefited from a historic tailwind. The Fed printed approximately $9 trillion more dollars, expanding the money supply and devaluing each dollar in circulation. Real estate prices skyrocketed. Buyers who benefited from this cycle often attribute their gains to acumen or timing. The truth is less flattering: they got lucky.

Now that the cycle is reversing, the illusion is collapsing. Real estate is an illiquid asset class—it can take years or decades to correct. But the early signs are unmistakable: Austin, parts of Florida, North Carolina, Colorado, Washington, and Arizona are already moving first. Prices are beginning to crack.

The Income-to-Price Disconnect

In the 1980s, the ratio of home prices to annual income hovered around 3 to 1. A household making $100,000 could reasonably expect to buy a $300,000 home. Today, that ratio has stretched to 5 to 1. The same $100,000 household faces $500,000 homes. Wages have not kept pace with home prices. The next generation is screaming bloody murder because the math no longer works. They're also burdened by student loans, credit card debt, and auto loans that previous generations didn't carry to the same degree. They're falling further behind with each passing year.

The Affordability Crisis in Numbers

The affordability gap has become stark: 47 percent of household income is now required to afford median-priced homes in many markets. This isn't sustainable. Historically, lenders cap housing costs at around 30 percent of income. At 47 percent, buyers are stretched beyond any reasonable safety margin. A job loss, medical emergency, or rate adjustment and the entire structure collapses.

This is why some buyers are surrendering low interest rates—they can no longer afford the home at any rate. Others are moving farther out, accepting longer commutes in exchange for affordability. Some are sharing housing or abandoning the idea of ownership entirely. The consumer is maxed out.

Media Spin Versus Ground Reality

Meanwhile, real estate propaganda continues. Headlines promise that Florida and Texas prices will soar as people migrate from New York. These narratives are designed to push prices higher, to convince people who don't understand market mechanics to buy at record highs. The propaganda exists to benefit those holding inventory or financial instruments tied to rising prices—not to serve buyers.

The Timeline of Pain

The lag between rate hikes and their economic impact is typically six to eight months. The Federal Reserve's recent rate increases are now flowing through the system. Pain should accelerate into 2027. Election-year dynamics at the end of 2026 will create temporary pause as consumers and investors wait to see which direction the country moves. But the underlying mechanics are grinding inexorably forward.

This is a critical moment. The bond market is sending a signal louder than it has in years. A massive surplus of sellers is emerging as demand that was pulled forward by low rates now reverses. For decades, real estate was the one-way bet. That era is ending.

Where to go from here

If you're considering a home purchase, the math demands clarity: what is your actual monthly payment, and can you sustain it if rates rise further or income falls? If you're an investor, the 10-year Treasury is now a viable alternative to managing illiquid real estate. If you're a seller, understand that you're moving into a buyer's market for the first time in years. The ground has shifted. The headlines haven't caught up yet. But they will.

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Transcript

[0:00] As mortgage rates climb, the math is

[0:03] breaking for buyers who are already

[0:05] completely stressed out about the real

[0:06] estate market. This is what you need to

[0:08] know if you're a buyer, a seller, an

[0:09] investor, or just interested in real

[0:12] estate and what is happening on the

[0:13] ground. Not from an ivory tower view of

[0:16] what the raw data tells us, but what's

[0:18] actually happening in the real world,

[0:20] which is completely different than what

[0:22] we are seeing nationally. Okay? Okay,

[0:24] because we're seeing national headlines

[0:25] where median home price is up 2 to 3%

[0:28] and medians are manipulated. So, you

[0:30] need to understand that just means that

[0:32] there's more high price home selling and

[0:34] less low price home sellings. It's a

[0:35] product mix change. It's not what's

[0:37] actually happening. Obviously, the

[0:39] biggest story that's happening right now

[0:41] is the 30-year mortgage just crossed

[0:44] 7.5%

[0:45] and even today, today is Monday, it

[0:48] skyrocketed. it it was uh up 8.7, you

[0:52] know, 8.7 bips on the 10-year Treasury.

[0:55] And this is translating to higher

[0:56] mortgage rates across the board.

[0:57] Obviously, the Fed hiked rates to try to

[0:59] stop inflation. But this is the bond

[1:01] market screaming at Congress, screaming

[1:03] at the administration saying, "You guys

[1:05] need to stop your reckless spending. You

[1:07] need to stop manipulating the market.

[1:09] You need to let the market reset or we

[1:11] will reset it for you." I know that

[1:13] Besson is out there already trying to go

[1:15] out there and purchase 30-year bonds

[1:17] that are illquid and manipulate the

[1:19] market and at some point in time the

[1:21] market has to give. I know the consumer

[1:23] is completely maxed out at this point in

[1:25] the market cycle. So, we are going to

[1:27] have to hit a reset eventually and that

[1:29] reset is well on its way right now as we

[1:32] see these yields start to spike. And

[1:35] this is what you can see. This was just

[1:36] from a day ago. It was 7.37 and now it's

[1:39] gone up again. And it's very possible

[1:41] that we could see 8% mortgage rates by

[1:44] the end of the year, which would be very

[1:46] damaging for buyers. A 1% increase in

[1:49] mortgage rate translates to about a 10%

[1:51] decrease in the ability to purchase a

[1:54] home from an affordability standpoint

[1:55] and purchasing power. And we're seeing

[1:58] more people actually move to variable

[2:00] rate mortgages, which I actually think

[2:02] is risky, but we're seeing more of them

[2:03] be originated because they get slightly

[2:04] lower rate. I think that's a bad move. I

[2:06] think the Fed's going to continue to

[2:08] have to hike interest rates as we

[2:10] experience inflation throughout the

[2:11] economy due to what's going on in Iran

[2:13] and other factors. And here's the here's

[2:15] the truth. We're seeing real estate

[2:17] investors get crushed. Absolutely

[2:20] crushed because what happens when the

[2:22] math breaks, right? You see a cap rate

[2:24] on a multif family and an office

[2:25] building and you say, "Okay, it's 3 to

[2:27] four to 5%." You can get that now at the

[2:30] risk-free rate of the 10-year Treasury.

[2:32] Consider the risk-free because it's

[2:34] backed by the government versus cap rate

[2:35] which would just be backed by that asset

[2:37] of real estate. But it's also dependent

[2:39] upon the net operating income, right?

[2:41] How much rents coming in? What are their

[2:42] expenses? Expenses have been going up

[2:44] with insurance jumping with taxes

[2:46] jumping all this. And meanwhile, the

[2:48] rents have been coming down. So, we

[2:50] should see cap rates start to blow out

[2:52] and this will cause a huge issue because

[2:55] there's hundreds of billions of dollars

[2:57] worth of multif family office, other

[2:59] real estate assets that have to be

[3:01] refinanced that were purchased at 3% 4%

[3:04] interest rate and now have to be

[3:05] refinanced at 6, seven, 8%. And those

[3:08] people who purchase those houses at

[3:10] those uh apartment buildings are going

[3:12] to be severely underwater. So, you have

[3:14] to ask yourself, why would I go out

[3:16] there and have to manage a real estate

[3:18] asset, which by the way is no easy task

[3:21] versus just buying a 10-year Treasury

[3:23] and just collecting the money? Uh, and

[3:25] this is just what's happening. The math

[3:26] is breaking. That's why investors are

[3:28] starting to get skittish. investors are

[3:30] about 30% of the purchases for real

[3:32] estate here in Florida and have been for

[3:34] years, but they are starting to back off

[3:36] and say, "Maybe there's other assets

[3:38] that I can go out and purchase, like the

[3:40] 10-year Treasury, and just collect that

[3:41] spread and not have to worry about

[3:42] what's going on." Now, we've had falling

[3:44] interest rates for the last 40 years.

[3:46] The last couple years have been some of

[3:48] the largest price appreciation we've

[3:50] ever had in history. And this is I think

[3:52] this is really important to understand.

[3:54] A lot of people think they're geniuses

[3:55] because of the time that they purchase

[3:56] when really they just got lucky. Okay,

[3:58] so people were buying a house in 2020.

[4:01] The Fed prints, right, prints uh 10 $9

[4:04] trillion more dollars, right? Our money

[4:06] supply has expanded. All of our dollars

[4:07] are worth less. We're experiencing

[4:09] inflation. I'm a real estate genius.

[4:11] This is just not how it how it works

[4:13] because the market when it overinflates,

[4:14] it eventually corrects. Real estate's in

[4:16] a liquid asset class. Ites could take a

[4:18] very long time for it to correct. We're

[4:20] in the beginning phases of a correction

[4:22] in the real estate market. There's some

[4:24] areas that are moving first like Austin,

[4:26] areas of Florida, Austin, Texas, areas

[4:28] of Florida, North Carolina. We're seeing

[4:30] issues in Colorado, Washington, Arizona.

[4:33] So, it's not just Florida and Texas

[4:35] right now. And like, it's so funny. I

[4:37] was just looking this up. You know,

[4:38] leading report said Florida and Texas

[4:40] real estate prices are projected to soar

[4:42] as people move from NYC to up to a

[4:45] million people. We did not see this,

[4:47] right? So, there's all this propaganda

[4:49] out there to try to push real estate

[4:51] prices higher to convince people who

[4:53] don't understand what's going on in the

[4:55] market to go buy these assets at record

[4:57] prices. At literally record prices.

[5:00] Never been higher. It's completely

[5:02] disconnected from the wages. Right? Back

[5:04] in the day in the 80s, you used to have

[5:06] like a 3:1 income to purchase ratio.

[5:09] Now, it's a five to one. This is why the

[5:11] next generation is screaming bloody

[5:13] murder when they're looking at the

[5:14] prices versus the wages. It's not the

[5:16] same anymore. They also have super

[5:17] amount of student loans. They have

[5:19] credit cards. Their car loans are

[5:21] insane. The next generation is falling

[5:23] behind. But these investors that

[5:25] purchased in 2020, they think they're

[5:27] geniuses. Well, if they didn't sell,

[5:28] right, that's just gains on paper. It's

[5:30] not what's actually happening. And we're

[5:32] seeing a lot of investors sadly lose

[5:34] everything that they've put into it. I

[5:36] talk to investors almost every single

[5:37] day. They're just losing their shirts

[5:39] right now, especially the folks in

[5:41] multif family. I think over the next two

[5:43] years, it's like $1.2 two trillion

[5:45] dollars of commercial real estate debt

[5:47] has to be refinanced. And not to mention

[5:50] just the go, you know, just the real

[5:51] estate guys, the government has to

[5:53] refinance our debt, too. So, we're going

[5:54] to see a huge outflow in our interest

[5:56] payments just because our, you know, our

[5:58] debt has to be uh rerouted. So, this is

[6:01] what we're seeing. Again, you can see

[6:02] this spike. I think it's important to

[6:03] understand we did go down to 6%. The

[6:05] market was actually doing just fine,

[6:07] better than I personally expected to be

[6:09] honest with you. And now that the rates

[6:11] are moving up, um, usually what you see

[6:13] for a Fed hike is that it shows up in

[6:15] the economy six to eight months from the

[6:17] time that they make the hike. Okay? So,

[6:18] it's not an immediate adjustment. It

[6:20] takes time to throw flow throughout the

[6:22] economy. So, it's likely that we're

[6:24] going to see pain starting next year.

[6:26] Obviously, going into the election at

[6:28] the end of the year, that also puts

[6:29] things on pause for people. People want

[6:31] to know what direction the country is

[6:32] going to go. So, this is a really

[6:34] interesting time to be an investor in in

[6:36] the real estate market or the stock

[6:38] market because the market is the bond

[6:39] market is screaming louder than it has

[6:42] for a very long time. And of course,

[6:44] we're seeing a massive surplus of

[6:46] sellers versus buyers. This is to be

[6:48] expected, right? We had a pull forward

[6:50] of demand due to low interest rates and

[6:53] it just skyrocketed prices because

[6:55] everything became an affordable payment.

[6:57] And then once the Fed started raising

[6:59] rates here in March 2022, you see

[7:01] exactly when the pivot point. So I'd

[7:03] say, oh, you know, mortgage interest

[7:05] rates aren't the only variable that

[7:06] matter in real estate. And that that is

[7:08] true. There's a lot of other variables

[7:10] that matter. Demographics, migration

[7:12] shifts, you know, aging inventory, other

[7:13] costs. But look at this, right? March

[7:15] 2022, boom, instantly changed the

[7:18] direction of the market just based on

[7:20] mortgage rates. Uh you can see that the

[7:22] buyers are starting to drop off and

[7:23] they're starting to become more sellers

[7:25] than the prior year. So, this is

[7:27] actually the surplus of sellers over

[7:28] buyers hits a record high. Um, and

[7:32] there's 57.9%

[7:34] more home sellers than buyers right now.

[7:37] So, if you're listening to this and

[7:37] you're home seller, this is not true in

[7:39] every single market. You need to listen

[7:41] to a professional in your market. If you

[7:43] need to get in touch with a

[7:44] professional, reach out to me. I respond

[7:45] to every email. I can get you in touch

[7:47] with one of the top agents. The bottom

[7:48] 80% of agents are not good at their job

[7:51] and they probably shouldn't even be

[7:52] licensed. You get in touch with a top

[7:54] agent, it makes the whole world of a

[7:55] difference. So, you need to go hyper

[7:57] local. There's even areas of

[7:58] Jacksonville, the largest city by land

[8:00] mass, where there's some areas of the

[8:01] city that are doing great and other

[8:03] areas that are not. And that part of

[8:04] that because of the K-shaped economy.

[8:05] So, you need an expert who understands

[8:07] what's going on specifically in your

[8:09] neighborhood. But for the majority of

[8:11] sellers, what this means is price cuts.

[8:13] They need to get realistic. They need to

[8:15] go look not only at what closed six

[8:17] months ago, but what they're actively

[8:19] competing against today, including new

[8:21] construction, which is has huge

[8:23] incentives, sometimes up to 12 to 13%

[8:26] incentives off of what you see off of

[8:27] the list price in mortgage buyowns, you

[8:30] know, upgrades to the house, golf cart,

[8:33] you name it. So, it's something that you

[8:34] really need to be thinking about if

[8:35] you're a seller right now. You have

[8:37] competition now. It is no longer the

[8:39] 2021 to 2022 prices. Prices are coming

[8:41] down. you must adjust to reality. And of

[8:45] course, this means that pending home

[8:47] sales are down and it's actually worse

[8:49] right now than the great financial

[8:50] crisis, even though we have a larger

[8:52] population and more homes to sell. So,

[8:54] this is pending home sales falls to

[8:56] below 2008 crash lows and we've been

[9:00] grinding along the bottom here since the

[9:02] Fed raised interest rates. So, this is

[9:04] just showing you how much the Fed has

[9:07] control of the real estate market. It's

[9:09] incredible. Um, that's why I say don't

[9:11] fight the Fed. I know some of you don't

[9:12] like uh that I say that, but honestly

[9:15] guys, I in my lifetime, I have not

[9:17] really seen a situation where the market

[9:19] does tremendously better than what the

[9:21] Fed's doing in terms of the real estate

[9:22] market and the direction that it's

[9:23] going. You know, real estate interest

[9:25] rates are basically like financial

[9:28] gravity to the marketplace. The higher

[9:29] they are, the harder the gravity is that

[9:31] you have to compete against. So, this is

[9:33] something that we're keeping a close eye

[9:34] on. We're looking here in Jacksonville,

[9:35] we're seeing pending sales down another

[9:37] 10 to 20%. And this is going to show up

[9:39] going into the end of the year because

[9:41] now busy season is over. So I wouldn't

[9:43] be surprised to see these numbers

[9:44] actually go lower. Now you'll see these

[9:47] median prices across the board be up

[9:49] 2.1%. There's different ways you

[9:52] calculate it. Zillow has a better

[9:53] calculation than median home price. But

[9:55] when you're looking at these medians, a

[9:57] lot of this is because just because of

[9:58] the K-shaped economy. We have so many

[10:00] super wealthy people who have seen their

[10:02] assets inflate. They don't care about

[10:03] the price of real estate. They buy

[10:05] whatever they want. It's extremely, you

[10:07] know, but the bottom 80% they can't

[10:09] afford anything. So, we're seeing high

[10:11] price homes sell and the median price

[10:12] homes or the mid-level luxury stuff just

[10:14] kind of fall off. But the luxury market

[10:16] still moving and I think that's pulling

[10:17] up a lot of the market. But it just

[10:19] depends on where you are. You could see

[10:20] price growth remained widespread across

[10:22] the US. I just, you know, it is what it

[10:24] is. Just listen to it, understand it,

[10:26] but understand real estate is very hyper

[10:28] local. Like if you're in Jacksonville,

[10:29] Florida, which is where I live, you'd be

[10:31] hardressed to find an agent who would

[10:33] say, "Yeah, Jacksonville is flat for

[10:35] prices over the last 12 months." No way.

[10:38] Most of them will say it's down 5 to 7%.

[10:41] There are also just price isn't the only

[10:43] factor, right? We have repair

[10:44] negotiations. We have credit close to to

[10:48] close, incentives, all these other

[10:50] factors that go in to the actual sale

[10:53] process that aren't reflected in price

[10:55] where, you know, things are much more

[10:56] challenging now. It's also harder to

[10:58] keep a deal together because we're

[11:00] scraping the bottom of the barrel. If

[11:01] they're not one of those luxury buyers

[11:03] that are moving from out of state, it's

[11:05] harder to keep things together if you

[11:06] have a local, for example, buying FHA

[11:08] with two incomes. It's not as easy of a

[11:11] deal. So, we're seeing kind of just the

[11:12] tail of two markets. And we're seeing

[11:14] the tail of two markets between the

[11:15] north and the south in the first place

[11:17] because the north there's there are

[11:18] certainly areas that are benefiting from

[11:21] not going up as much during the 2020 to

[11:23] 2022 time period and they're they're

[11:26] jumping. We're also seeing areas of the

[11:27] Midwest hold up because people are going

[11:29] out there to find affordability. So

[11:30] migration plays a ma major factor here.

[11:33] But what we're seeing in San Francisco

[11:34] and San Diego is basically a bunch of

[11:36] wealthy people are getting super wealthy

[11:38] from the AI. Uh and they're they're you

[11:41] know real estate is continuing to keep

[11:42] up and so they're just getting gobs of

[11:44] money and there's limited supply, right?

[11:46] The Northeast has limited supply. Areas

[11:48] of California's limited supply that make

[11:50] it hard to build. That's not true in

[11:52] these areas down here, right? Austin,

[11:53] Texas built like crazy. Raleigh, North

[11:55] Carolina built like crazy. They're still

[11:58] building. Houston, Texas built like

[12:00] crazy. Seattle, same. Georgia, same.

[12:02] Orlando, same. Right. So, these areas

[12:04] here are the areas that expected to have

[12:06] tremendously high demand and it just

[12:09] didn't show up after rates change

[12:10] direction and migration patterns change

[12:13] because in Florida, we saw net domestic

[12:16] migration drop 93% from the peak and

[12:19] then we saw migration p immigration drop

[12:21] 70%. So obviously it's not just interest

[12:24] rates. The migration story is a huge one

[12:26] that's really slowing the demand for

[12:28] these areas and people are moving to

[12:30] other areas getting different jobs. Now

[12:32] here's why prices stay up. Okay, I think

[12:34] this was a cool chart from Aziz. Why is

[12:36] housing so expensive? This is you know

[12:38] in certain areas of course housing

[12:39] crisis you have the productive coastal

[12:42] and desirable. You have areas that are

[12:44] full of rich people. So and rich people

[12:46] have seen their assets skyrocket. If

[12:48] they're coastal it's scarce, right? that

[12:51] would make it expensive. Uh if it's like

[12:53] a really dense area as well where

[12:56] there's it's scarce and then

[12:57] everything's kind of pushed together,

[12:59] you're going to have expensive homes.

[13:00] There's just a limited supply and high

[13:02] demand. It's just like the definition of

[13:04] of what pushes prices up and that's what

[13:06] we're experiencing. That's the housing

[13:08] crisis in certain areas. But the but the

[13:11] problem is there's areas that can build

[13:13] unlimited, right? So it's not coastal.

[13:16] It's not desirable. It's 45 minutes

[13:18] outside of the city. It's on the

[13:19] outskirts. It's not productive. It's not

[13:21] near jobs. They don't have rich people.

[13:24] And it's not scarce. There's land

[13:26] everywhere. There's areas of

[13:27] Jacksonville that are like the exact

[13:29] opposite of this chart. So that's why I

[13:30] think this chart is so helpful. Yes, it

[13:31] shows why things are expensive, but you

[13:33] just flip it and you show why things are

[13:34] inexpensive. Like we have an area out in

[13:36] Middberg right now where they're

[13:38] continuing to build these little cookie

[13:40] cutter homes that are affordable homes,

[13:41] but there's no jobs out there. So you

[13:43] have to ask yourself like who is going

[13:44] to be attracted to move out there? It's

[13:47] it's very difficult um to find the

[13:49] number of people even though it is

[13:51] affordable. People don't want to spend

[13:52] an hour both ways driving to work every

[13:55] single day. And obviously the builders

[13:57] out in these locations are struggling,

[13:58] right? They bought these land, they put

[14:00] up these little stick build houses, they

[14:02] do zero lot lines and cre push them

[14:04] together. Sometimes they don't even have

[14:06] garages anymore. So LAR has now cut

[14:09] their price from the peak again 2022.

[14:12] Remember the Fed uh hiked rates in March

[14:14] 2022. That was the peak and now you see

[14:18] that prices have come down. This is this

[14:19] is primarily because the Fed has made it

[14:21] much more difficult by raising the

[14:24] overnight borrowing rate which

[14:25] influences not directly but influences

[14:27] mortgage rates higher and it makes it

[14:30] more challenging for buyers to be able

[14:32] to afford the monthly payment even on

[14:34] the of more affordable options like LAR.

[14:37] Lenar does not build really luxury

[14:38] houses for the most part. So there's a

[14:41] massive decline in price because the

[14:42] affordability fell apart. Right. So if

[14:45] mortgage rates go from 3 to 7% that

[14:48] decreases purchasing power by 40%.

[14:50] Right? Because it's 4% and that means

[14:53] that the prices have to come down 30%

[14:55] net of incentives. So this this is

[14:56] almost matching nearly exactly what

[14:58] we're seeing in the market when we kind

[15:00] of look at these kind of rule of thumbs

[15:02] that are going on. But the the builders

[15:03] are losing ground. Their margins are

[15:05] still okay. They bought the land cheap.

[15:07] Um their but their margins are starting

[15:09] to get a little bit stressed and the

[15:11] builders are seeing their inventory sit.

[15:14] And this is simply just because of

[15:15] what's showed right here, right? Prices

[15:17] went up higher faster than wages. This

[15:19] is the affordability gap. 47% income

[15:22] needed to buy versus the actual income.

[15:24] You need 126,000 for your family

[15:26] qualified income. And the average

[15:29] person's making 86,000. Average

[15:30] household's making that much. So there's

[15:32] just a massive disconnect. Again, look

[15:34] at the time frame of when that happened,

[15:36] right? Because this is the payment. This

[15:37] is this is what changed the payment is

[15:39] the is the mortgage rate. And also

[15:40] obviously prices skyrocketed. Uh but the

[15:43] one question I have and we're still

[15:45] today hearing the idea of a housing

[15:47] shortage. There really was never a

[15:49] shortage. We know this because there

[15:51] wasn't a shortage in 2019. It didn't

[15:53] magically happen. What we had was a

[15:54] demand shock because the government kept

[15:56] interest rates low for way too long and

[15:58] that spurred a lot of wild speculation

[16:01] in the marketplace especially in the

[16:02] sunb belt. It also had migration changes

[16:04] and then that pattern changed and then

[16:06] that turned the direction of things. So

[16:08] now we have a gap of demand. So,

[16:10] Builders Amplified by the mainstream

[16:12] media keep insisting there's a housing

[16:14] shortage. It's in their financial

[16:16] interest to keep this propaganda going.

[16:18] So, you just have to understand where

[16:20] the data is coming from and why you're

[16:21] hearing from about it. And if so, if

[16:24] there's a shortage of something and the

[16:25] person's building the item that is into

[16:28] the shortage, then why are they so

[16:30] pessimistic on the market, right? So,

[16:32] you have to ask yourself, who's lying

[16:34] here? Okay? Is there a shortage or are

[16:37] things good for builders? like what is

[16:39] the actual story that is being portrayed

[16:42] here. One other factor that I know there

[16:44] is a lock in effect and I know people

[16:46] say oh real estate's tight and the

[16:48] transactions are down because of lock in

[16:50] effect and there is some truth to that.

[16:53] However, life happens right? Death,

[16:55] divorce, disease, the 3Ds. Something

[16:58] happens where people give up their rate,

[17:00] their low rate and then have to move.

[17:02] People just have life happen. They're

[17:04] going these low rates will eventually go

[17:07] away and people will substitute them for

[17:09] the higher rates because they want to

[17:11] move. People move every 7 to 12 years.

[17:14] Just depends on where you are. And so I

[17:16] think it's important to understand that

[17:18] this is a lock in effect. I don't think

[17:20] it's going to change anytime soon in

[17:22] terms of direction. I think more and

[17:24] more people will give up their low rates

[17:25] to get their their high rates. And I

[17:27] think that, you know, that's not an

[17:29] excuse for why sales are so sluggish.

[17:31] the sales are so sluggish because the

[17:33] math no longer makes sense. In a lot of

[17:34] cases, it's cheaper to rent. You can

[17:36] double up with people. I know I think

[17:38] Grant Cardone was saying he, oh, higher

[17:41] rates mean that there'll be more renters

[17:43] and that means rents will go up. That is

[17:45] the guys, think about this for just one

[17:47] second. If prices are too high, what do

[17:50] you do? You move back in with mom and

[17:52] dad. You don't go rent an apartment. You

[17:54] move back in with mom and dad. You

[17:55] triple up in an apartment versus maybe

[17:57] you get an apartment by yourself. That

[17:59] does not necessarily translate to higher

[18:01] prices. People are creative and they

[18:03] find other ways. I mean, me and my wife,

[18:04] when we graduated from college, I was

[18:06] living in my mom's basement. It was too

[18:07] expensive to live in DC. My wife was

[18:09] living in a sun room. It wasn't even

[18:11] actual room with like a closet or

[18:14] anything. And we just put blinds and

[18:16] curtains up and she was able to save an

[18:17] extra $300 to $500 a month living that

[18:20] way. And so, people get creative. It

[18:23] doesn't instantly mean that rents are

[18:24] going to go up. I think that's just

[18:26] silly and detached from reality from

[18:28] someone who claims to be a real estate

[18:30] guru and teach real estate because what

[18:33] happens in theory is often completely

[18:35] different than what happens in reality

[18:37] in human behavior. Human behavior we're

[18:39] going to find the most efficient way to

[18:41] get through this to save money in a lot

[18:43] of cases especially on rents because

[18:45] rents are just way too high. We are

[18:47] seeing more people absolutely double up

[18:49] on their circumstances. Now, this was

[18:51] another misconception that's out there

[18:53] is that, oh, there's going to be this

[18:54] huge wealth transfer to the next

[18:56] generation and it's going to spread the

[18:57] wealth and everything's going to be

[18:58] fine. That's just not how it works

[19:00] either. The majority of people who own

[19:02] the real estate wealth are in the top

[19:04] 10% of adults and they are going to pass

[19:07] that money down to the rich kids to the

[19:09] top 10%. It doesn't redistribute the

[19:11] money across everybody. So, because

[19:14] majority of people do not get an

[19:15] inheritance. So, you know, this is just

[19:17] wait until the green tries selling to

[19:19] the red. Gen Z isn't even on the chart.

[19:20] I mean, there's this wealth divide

[19:23] between the ages. And the other thing

[19:25] is, you know, sadly, when these boomers

[19:27] and silent generation pass away, a lot

[19:29] of that money is going to get eaten up

[19:30] by the health care system. Uh, and

[19:32] people can make you live an extra 5 to

[19:35] 10 years that you might not actually

[19:36] live. If you have the money and you can

[19:38] stay in these certain facilities where

[19:39] they take care of you, maybe your

[19:41] quality of life isn't that great, but

[19:42] they can keep you alive and they can

[19:44] drain your bank. like I don't I just

[19:45] don't think that this money is going to

[19:47] transfer the way that people hope uh to

[19:49] the actual next generation where like

[19:51] the wealth is spread out and we have

[19:53] this booming economy. I think it's just

[19:55] actually going to concentrate the wealth

[19:56] to the top 10% even more. Um and

[20:00] obviously you can see that the

[20:01] concentration of wealth has caused uh a

[20:03] huge issue because the next generation

[20:05] is getting left behind in terms of their

[20:07] wages versus what things cost and this

[20:09] is causing the average home buyer to be

[20:11] now 59 years old. So what that home

[20:13] buyer is basically today is the person

[20:15] who was in their 40s that bought a house

[20:16] after GFC around GFC and they created a

[20:19] lot of equity and now they're selling

[20:20] their house and buying another one.

[20:22] That's basically like the same cohort of

[20:24] people just 20 years later if you really

[20:26] think about it and we're seeing that

[20:28] across the board that people who are

[20:29] buying that are younger often are

[20:31] getting help from family members or

[20:33] they're two dual income earning highly

[20:35] educated folks uh that are across the

[20:37] board. So we are seeing a very

[20:39] interesting market. It is not

[20:40] necessarily what I would call a

[20:42] traditional market. I think it's going

[20:43] to continue to move this way because I

[20:45] don't see wages going up anytime soon.

[20:47] With AI, I think it's just going to slow

[20:49] down the the hiring of people and that's

[20:51] really going to hold the next generation

[20:53] back from being able to get their first

[20:54] job, save for a down payment, uh buy

[20:57] their house, get married, have kids.

[20:58] It's all very expensive and challenging.

[21:01] So, I think the next generation does

[21:03] have the stick the the chips stacked

[21:05] against them just a little bit. Of

[21:07] course, the AI also levels the playing

[21:09] field. I think that people can use AI to

[21:11] create new businesses and be creative

[21:12] and make things happen. But I think, you

[21:14] know, just statistically, it's like less

[21:16] than 10% of people are kind of like that

[21:17] where they just take charge and go out

[21:19] there and start building stuff. For the

[21:21] bottom 90% of people, they're stuck in

[21:23] this system that they feel is unfair.

[21:24] And that's why you're starting to get

[21:25] these socialist uh tendencies out there.

[21:28] But, you know, because of the the

[21:30] generations are getting really upset.

[21:31] They're not having kids, right? So, this

[21:33] is America's demographic collapse.

[21:36] They're in debt. They're loaded up with

[21:37] debt. They feel like there's not a lot

[21:38] of opportunity. They're not moving.

[21:40] They're not buying houses. They're not

[21:42] having kids. Uh they're having a harder

[21:44] time getting jobs. So, you can see that

[21:47] there's a 43% decline in the ratio of

[21:49] those under 18 versus 65. I think this

[21:51] is going to be the major housing story

[21:53] for the next two decades as the older

[21:55] generations pass away. Who's the demand

[21:57] behind them in the next 20 years that's

[21:59] going to be able to purchase those

[22:00] houses? Well, they're not being born.

[22:02] So, you have to ask yourself, who's the

[22:03] next buyer of the real estate? in a

[22:05] couple years from now. That's why

[22:06] Britney and I sold all of our real

[22:08] estate. We had over 200 units um at our

[22:10] peak and we sold all of it except for

[22:11] our primary and an office condo because

[22:14] we don't want to be in this uh in this

[22:16] system for that asset class at this

[22:18] point in time in the market cycle at

[22:20] these prices. One other thing I want you

[22:22] to think about is the deportations.

[22:24] Okay, so I know this is a touchy subject

[22:26] and a lot of people believe in the

[22:29] propaganda that the reason why prices

[22:31] went up so high was because we had all

[22:33] these illegal immigrants come into the

[22:35] country and buy up all this real estate.

[22:37] Okay, so if you talk to illegal

[22:39] immigrants, you'll find pretty quickly

[22:41] they don't have a lot of money and

[22:42] there's no way they're going to be able

[22:44] to generally get a loan from a bank.

[22:46] There's it loans of course, but it's a

[22:48] very small percentage. There's actually

[22:50] a chance that there's more people

[22:52] building houses, illegal immigrants

[22:53] building houses than buying houses. Most

[22:56] of them live in C-class apartment

[22:57] complexes, which unfortunately are

[22:59] getting crushed right now. The rents are

[23:01] coming down. I think this is where a we

[23:03] saw a lot of the illegal immigrants live

[23:05] is in these very affordable C-class

[23:08] apartment, very dense uh properties. And

[23:11] I think the deportations are impacting

[23:13] this particular asset class in the real

[23:17] estate market. I don't think it they

[23:19] blaming immigrants. Uh I mean immigrants

[23:22] are very different than illegal

[23:23] immigrants. Okay, so let me be clear on

[23:24] that. Right? There's people here who

[23:25] come here with visas and stuff and buy

[23:27] houses and they have highpaying jobs at

[23:29] tech companies. Absolutely. That creates

[23:30] demand for real estate. But an illegal

[23:32] immigrant who's coming here doesn't

[23:34] speak any English and try they're not

[23:36] they're not buying house. I just haven't

[23:37] seen it. I would love if anybody has any

[23:40] more research on it. Change my mind. I

[23:42] just don't believe the propaganda. I

[23:43] think it's just propaganda to try to get

[23:45] people on board with actually deporting

[23:46] them by blaming a specific issue on a

[23:49] specific group of people, which is what

[23:51] politicians do unfortunately. And so

[23:53] that's why I just want you to think

[23:55] about it, right? I want to challenge the

[23:57] mainstream media views of what's

[23:59] actually happening in the market and for

[24:01] us to think for ourselves. There's not

[24:03] enough thinking. Again, if you believe

[24:04] that propaganda, there's a shortage, you

[24:06] would be out there buying everything you

[24:08] could possibly see because you would

[24:10] think that it's going out of style. It's

[24:11] the exact opposite that's happening

[24:12] right now, right? Supply is increasing.

[24:14] You saw those charts in the beginning.

[24:16] So, obviously, believe what you can see

[24:18] with your own eyes. Question everything.

[24:20] Think about all this stuff very

[24:21] seriously. And if you have data that I'm

[24:23] missing, let me know. I am very open to

[24:26] changing my mind based on new

[24:27] information. I don't believe I know

[24:29] everything. I'm here just reporting what

[24:30] I am personally seeing and my thoughts

[24:32] on it. And it's totally fine for you to

[24:34] disagree with it. I love disagreements,

[24:36] too, because I learned something, too.

[24:37] If I'm wrong, I'll come on here and I'll

[24:38] say, "Hey, I missed that. Let me know."

[24:41] uh because there's there's no ego here.

[24:43] We're just trying to learn what's

[24:44] actually happening versus what the media

[24:46] is telling us. So, look, I'd love to

[24:48] hear from you. Obviously, rates are

[24:49] skyrocketing that's going to impact the

[24:51] the real estate market. What do you see

[24:53] happening in the next six months in your

[24:54] market? Love to hear from you. Comment

[24:56] down below. And if you're looking for a

[24:57] top real estate agent, let me know. I'm

[24:59] more than happy to get you connected. Uh

[25:01] my email information is below. Just

[25:02] shoot me an email with your situation,

[25:04] what you're looking for, the areas that

[25:05] you're considering, and I will be happy

[25:07] to get you in touch with a top agent

[25:08] across the country. With that, I will

[25:10] see you guys later.

Jon Brooks
ArtistJon Brooks

Jon Brooks teaches Stoicism as a daily practice — not as philosophy you read about, but as something you train, the way you'd train a skill in the gym or on the mat.

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Housing-affordabilityMortgage-ratesReal-estate-crisisInvestment-financeEconomic-inequality

Got Questions?

Frequently Asked Questions

A 1 percent increase in mortgage rates translates to approximately a 10 percent decrease in purchasing power. At higher rates, the same monthly payment buys less home, effectively pricing out a significant segment of buyers.
Cap rates on multifamily and office buildings—typically 3 to 5 percent—are now matched by risk-free 10-year Treasury yields. Investors can earn the same return without managing properties, dealing with tenants, or dealing with rising maintenance and insurance costs.
Yes. In the 1980s, homes cost about 3 times annual household income; today that ratio is 5 to 1. Wages haven't kept pace with price appreciation, making homeownership mathematically impossible for much of the population at current prices.
In many markets, 47 percent of household income is required to afford a median-priced home, far exceeding the traditional 30 percent lending standard. This leaves buyers with almost no financial cushion.
The lag between rate hikes and their economic impact is typically 6 to 8 months. Expect accelerating financial stress beginning in 2027 as the current rate increases fully flow through the system.
Yes. With the 10-year Treasury already spiking and bond markets signaling the need for market reset, reaching 8 percent mortgage rates by the end of 2026 is plausible and would further compress buyer affordability.

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