Teaching on experience design
“Design is not just what it looks like. Design is how it feels when you walk through that door.”
GW
Gavin Waddell

The Essence of Experience: Beyond the Surface of Design

Gavin Waddell's assertion that "Design is not just what it looks like. Design is how it feels when you walk through that door" invites us to reconsider our understanding of design as a mere aesthetic endeavor. Instead, it emphasizes the profound emotional and experiential dimensions that shape our interactions with spaces and environments. This perspective is crucial in a world increasingly driven by superficial appearances, where the depth of experience often gets overshadowed by visual appeal. The stakes are high; in our quest for connection and meaning, we must recognize that the true essence of design lies in the feelings it evokes and the memories it creates.

Waddell's insight challenges us to engage with the world around us in a more holistic manner. It beckons us to explore the interplay between our physical surroundings and our emotional responses, urging us to cultivate environments that resonate with authenticity and intention. In doing so, we can transform ordinary moments into extraordinary experiences, fostering a sense of belonging and connection. This understanding is not merely theoretical; it has practical implications for how we design our lives, our relationships, and our communities.

The image / the metaphor

At first glance, Waddell's quote conjures images of thresholds and doorways, spaces that invite us to step into new realms of experience. The verbs "looks" and "feels" create a dichotomy between the visual and the sensory, suggesting that design transcends mere appearance. When we walk through a door, we are not just crossing a physical boundary; we are entering an atmosphere imbued with energy, intention, and emotion. This imagery evokes a sense of anticipation, as we prepare to engage with whatever lies beyond the threshold.

Diving deeper into the metaphor, we can see that the act of walking through a door symbolizes a transition, a movement from one state of being to another. It invites us to consider the transformative power of design, not just in physical spaces but in our lives. The feelings we encounter as we enter a new environment—whether it be warmth, excitement, or even discomfort—are integral to our experience. Thus, Waddell's words remind us that design is a dynamic interplay of elements that shape our perceptions and emotions, creating a tapestry of lived experience.

In the speaker's tradition

Waddell's insights resonate deeply within the tradition of experience design, which emphasizes the importance of creating meaningful interactions between people and their environments. This approach aligns with concepts such as dharma, which speaks to the inherent purpose and interconnectedness of all things. Just as dharma encourages us to find our rightful place in the world, experience design invites us to cultivate spaces that reflect our values and aspirations, fostering a sense of harmony and belonging.

Moreover, Waddell's perspective can be likened to the Buddhist concept of sunyata, or emptiness, which teaches that our experiences are shaped by the interplay of form and formlessness. In this context, the "feel" of a space is not merely a product of its physical attributes but is also influenced by the energy and intentions we bring to it. This understanding echoes the teachings found in various spiritual texts, such as the Heart Sutra, which emphasizes the interdependence of all phenomena and the importance of cultivating awareness in our experiences.

Living the teaching

Consider a modern scenario where Waddell's teaching comes to life: a community gathering in a local park. As individuals walk through the entrance, they are greeted not only by the vibrant colors of flowers and the sounds of laughter but also by an atmosphere of warmth and connection. The design of the space—thoughtfully arranged seating, inviting pathways, and communal art—creates an environment that fosters interaction and joy. In this instance, the design transcends its visual elements, becoming a catalyst for shared experiences and memories.

In a more personal context, think about a relationship that has been strained. The physical space you share—perhaps a home or a favorite café—can significantly influence your interactions. By intentionally creating an atmosphere of openness and understanding, you can transform the energy of your conversations. This might involve setting aside distractions, lighting candles, or even choosing a location that evokes positive memories. In this way, the essence of Waddell's teaching becomes a guiding principle for nurturing connections and fostering healing in our daily lives.

A reflection

As we contemplate Waddell's profound insight, we are invited to reflect on our own experiences of design and atmosphere. How do the spaces we inhabit influence our emotions and interactions? In what ways can we cultivate environments that resonate with authenticity and intention, allowing us to connect more deeply with ourselves and others? This contemplation encourages us to explore the magic of the moment and the transformative power of design in our lives.

Artist
Gavin Waddell

Wisdom from Gavin Waddell.

Got Questions?

Frequently Asked Questions

Waddell emphasizes that design extends beyond mere aesthetics; it encompasses the emotional and experiential dimensions that shape our interactions with spaces. He suggests that the true essence of design lies in how it makes us feel, particularly when we enter a new environment.
You can apply Waddell's teaching by being intentional about the environments you create and inhabit. Consider how your physical spaces—whether at home, work, or in social settings—affect your emotions and interactions, and strive to cultivate atmospheres that foster connection and authenticity.
Yes, the concept of experience design is explored in various texts, particularly those focusing on user experience and environmental psychology. Authors like Don Norman and Peter Morville discuss the importance of emotional engagement in design, aligning with Waddell's emphasis on how spaces feel.
Aesthetics refers to the visual appeal of a design, while experience encompasses the emotional and sensory responses elicited by that design. Waddell's quote highlights that true design must consider both aspects, as the feelings evoked by a space can significantly impact our overall experience.
Mindfulness practices can support living Waddell's teaching by encouraging awareness of our surroundings and emotional responses. By cultivating mindfulness, we can better appreciate the atmospheres we create and engage with, enhancing our experiences and connections.

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